James Cullen
Brand. Design. Direction.

I’m a designer at heart who thrives on building bold, immersive brand worlds. Over the past 14 years, I’ve led global rebrands, created campaigns, and directed everything from photography and film to 3D productions. I’ve worked with clients of all sizes across fashion, sport, lifestyle and tech — from startups to some of the world’s most iconic brands. I believe that bold creativity combined with smart, strategic thinking are fundamental to making work that connects and stands out. My process is always guided by my interests. Subcultures, style, running, music, travel, nostalgia and humour influence my personality in many different ways, and constantly inspire new and fresh perspectives in the work that I do.

Clients & Experience:

…,staat, Ace & Tate, Airbnb, Apple, DesignStudio, Highsnobiety, Klarna, Koto, Jordan, Nike, Uniqlo